By Lisa Brown, Coordinator of Study Abroad, Eastern Illinois University

 Since the Study Abroad Office at Eastern Illinois University has limited staff and resources, we elected to focus our social media efforts on Facebook. For International Education Week, we held a contest in which our staff dressed in international clothing, posted pictures of themselves on Facebook, and asked students to guess the country from which the clothing came. Winners were entered in a lottery to win a $20 gift card. Such efforts have helped our Facebook to grow by over 200 percent in the past year and a half.