By advertising in both IIEPassport's print and online directories, your study abroad
program is sure to reach the quality prospective study abroad students that IIEPassport targets so effectively. Six thousand copies of the IIEPassport: Academic Year Abroad and IIEPassport: Short-Term Study Abroad books are distributed each year to schools and international education centers while the IIEPassport web site reaches over 400,000 visitors yearly. The students that use the IIEPassport Study Abroad directories are not just browsers - they are from schools that typically have a high rate of study abroad students who are affluent and internationally-minded.
A 10% discount, in addition to the print volume discount, is available to study abroad program providers who purchase one or more black and white ads in the print directories and at least one Whole Program Ad Word package. The Whole Program Ad Word package provides advertisers with all relevant Ad Words (keywords) for one program on the IIEPassport web site. Each Whole Program package can be purchased for only $500 per year and will be included in the 10% discount when purchased in conjunction with the print ads, allowing you to easily afford advertising in all of the IIEPassport Study Abroad Directories. The 10% discount does not apply to color ads, premium placements, or cover ads.
In addition, when you purchase one or more instances of an Ad Word, your program is placed in rotation to be shown in an Ad Word Sponsorship Block on the right side of the results page (see figure), providing additional high-profile exposure for your program. The Whole Program Package is the easy, simplest way to give your program high visibility on IIEPassport.org. All advertising options include:
Example of combination advertising:
One Black and White full page ad:
$1200
Two Black and White 1/2 page ads:
$1800
Two Black and White 1/3 page ads:
$1300
Less 40% print volume discount*
($1720)
Three "Whole Program" Web Advertising Packages
$1500
Total for print and web ads before 10% discount
$4080
Less 10% discount
($408)
Three "Whole Program" Web Advertising Packages
$1500
Total for all IIEPassport advertising
$3672
For more information on other print and web advertising options, and on how the IIEPassport online Ad Words work, please click here . To discuss combination advertising with an IIEPassport sales representative, please call 1-877-4040-EDU or email advertise@iiepassport.org anytime with questions or comments.
Copyright 2002 Institute
of International Education, Inc. Source: The Institute of International Education, Inc. Academic Year
Abroad 2002; Short Term Study Abroad." 2002 Institute of International
Education, Inc. All rights reserved.
