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IIEPassport Marketing
The IIEPassport Study Abroad Directories are marketed through a variety of unique vehicles that target students
who are highly likely to enroll. These students attend institutions that strongly encourage international education,
are known for the percentage of students they send abroad and that for years, have supported IIE and its directory
publications. Some of IIEPassport's successful marketing campaigns include:
Top 200 Outreach
The IIEPassport Top 200 consists of the 200 institutions most likely to send students abroad.
These schools maintain an inherent international focus in their curriculum and strongly encourage
their students to study abroad. IIEPassport markets to the students at these institutions through
strong adviser relationships and constant communications with them. The advisers, in turn, promote
the use of the IIEPassport Study Abroad Directories to their students.
Country of the Month Series
The Country of the Month Series features a new country each month at www.IIEPassport.org,
and in a color brochure that is mailed to the Top 200 Advisers. Each brochure gives a general overview of the country, and includes a
map and full color photos depicting the region's beauty, culture and historic sites. Advisers may also request additional brochures to
display and/or distribute to their students.
To complement this series, Country of the Month calendars are also available for display in advisers' offices.
Each month's featured country is portrayed through original watercolors created by EducationDynamics
resident artist, Stacy Pagnano. Thousands of these calendars, that begin with the month of June and end with May,
are distributed at the annual NAFSA conference, and through IIE's extensive network.
IIEPassport Select!
IIEPassport Select! provides institutions with an IIEPassport gateway specifically designed for their school at no cost.
The site includes an institution-specific domain name (such as http://Indiana.IIEPassport.org) as well as the
institution's logo. IIEPassport Select! allows institutions to link to IIEPassport without losing their own brand image.
The service is also available in a data-customized version, for a nominal fee, allowing institutions to choose the programs
that appear in the search results.
Online Advertising
The IIEPassport web site is marketed online, through search engines and other targeted web sites.
Online advertising is strictly monitored for quality, ensuring that visitors to the web site are genuinely interested in studying abroad.
For more information on any of the above campaigns, or to be added to our Country of the Month mailing list,
please email adviser@iiepassport.org .
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