The IIEPassport Study Abroad Directories are marketed through a variety of unique vehicles that target students who are highly likely to enroll in a study abroad program. These students are serious about education abroad and typically attend institutions that strongly encourage international education, are known for the percentage of students they send abroad, and have supported IIE and its directory publications for years. Some of IIEPassport's outreach campaigns include:

Study Abroad Adviser Relationships
IIEPassport's directories and services are promoted to the study abroad advisers at institutions like those described above - where education abroad is strongly encouraged and supported. These institutions include over 850 members of the Institute of International Education and our Core Colleges list (a list of 220 schools who send a large percentage of their students abroad). Relationships with advisers at these institutions are formed and cemented through continual outreach and services such as the Destination of the Month Series. The advisers in turn direct their students to the IIEPasspsort Study Abroad Directories and use them as the primary source of study abroad information.

Destination of the Month Series
The Destination of the Month Series features a new destination each month online. Each is specifically written for students who intend to study abroad in that country.

For more information on the Destination of the Month Series, please email adviser@iiepassport.org.

Online Advertising
The IIEPassport web site is marketed online through search engines and other targeted web sites. Online advertising is strictly monitored for quality, ensuring that visitors to the web site are genuinely interested in studying abroad.